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Catalogs and websites are essential marketing tools for every retail business. Toy Collection is committed to assembling an affordable program for specialty toy stores that reflects the status of your business, builds on years of collective experience and results in sales growth and year ‘round customer loyalty.
The Toy Collection program for 2008 includes three print promotions custom imprinted for each participating store, and a coordinating web catalog for superior online marketing. Our service-oriented program offers access to the best rental mailing lists, convenient mailing services and rates high in retailer satisfaction. More than 80% of participating retailers use Toy Collection promotions year after year.
Toy Collection Holiday Catalog
The Toy Collection Holiday Catalog is proven to successfully built brands, sales and loyalty for specialty toy stores. This attractive 32-page marketing piece provides a welcomed resource for discerning customers looking for quality toys from a retailer they can trust. Customers receiving the catalog immediately come into the store, catalog in hand, ready to make their holiday purchases.
“Out of all the toy catalogs I have seen, the Toy Collection Holiday Catalog is by far the best. The products, layout, cover –everything is terrific, and the customers are responding.”
-Mike DiAndrea, Hardware & Toy Center
Our focus is on quality- you deserve it, your customers deserve it. High quality toys, excellent design, custom imprints, targeted delivery and consumer response combine to make our Holiday Catalog the essential marketing tool to establish or affirm that your store is the best place to buy imaginative, well-made toys.
“The catalog is wonderful! It has brought so much traffic into our store and introduced a lot of people who didn’t know we were here.”
-Mary Sisson, Kazoodles
We’ve streamlined your inventory commitment by merchandising the catalog with new and classic toys from vendors already represented in your store. The Holiday Catalog 4-page insert gives you the option of adding additional vendors to the mix. When the catalog merchandise closely matches your store inventory, you’ll have room in your budget for those special lines that make your store unique. Our strategy is to create a compelling marketing piece that drives customers to your store- for the first time or more frequently.
“The response to my catalog mailing has been phenomenal. We always knew we had a nice toy store, now everyone does!”
-Diana Gisolfi, Sister’s Kids
Toy Collection retailers as a group enjoy a unique partnership with our featured vendors. Many of them offer special catalog terms and discounts. Participating vendors also give catalog retailers priority shipping on catalog items, which is a nice benefit when hot toys are shipping late in the season or are in limited quantity.
Territory exclusivity is often available with a minimum catalog purchase. Click to review a copy of our Territory Policy and contact us for the current status of your 3-digit zip code territory zone.
Order by March 28 for Early Buy Discount!
Take $ .02 off price per piece when you order by March 28
Final order deadline May 30
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Sign-Up Now for the Holiday Catalog
Mailing Service and List Services available with your order!
We guarantee the best postal rates and on-time delivery with our Holiday Catalog Mailing Service. Send us your mailing list or request our rental list services and we’ll ink jet, sort and do all the postal paperwork for your catalog mailing right at the printer. Catalogs are delivered to the postal service facilities in your area by our trucks for maximum postal discounts, on-time delivery, and excellent arrival condition. You have a choice of two arrival dates:
Mailing option #1 October 15-17 in-home dates
Mailing option #2 November 5-7 in-home dates
(Your store copies will ship as ready from our printer, approximately October 3)
Contact Mary Ann Everett for a detailed estimate:
PH (866) 237-0189 • info@toycollection.com
Re-energize your store when the Spring Flyer delivers an exciting assortment of new birthday gifts ideas, toys to take on vacation, and playthings to get the kids outdoors and active. This 8-page flyer is imprinted on the front and back cover, and can include your coupon offer. The flyer merchandise is fun, fresh and easy to support from reliable vendors. It weighs less than an ounce, making it flexible for both mailing and newspaper insertion.
Retailers in milder climates like to use this promotion before Easter, while those in cooler climates will wait until temperatures rise for maximum response. With our mailing service, we can mail your flyers to arrive in-homes mid-May (up to two weeks before Easter, March 23) or hold for an April or May in-home. If you need a rental mailing list, you’ll save money by selecting “multiple-use” and using the same names for your Preview Flyer and Holiday Catalog mailings.
HURRY! You must order by January 16!
Take $ .02 off when you also order the Holiday Catalog by Jan. 16
Spring Flyer 2008 Pricing Order by January 16! |
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Imprint Fee (per order) |
$195 |
Quantity (order in 1,000's) |
Cost each FOB Printer |
6,000 - 11,000 |
.19 |
12,000 - 23,000 |
.18 |
24,000 - 35,000 |
.17 |
36,000 - 47,000 |
.16 |
48,000 - 71,000 |
.14 |
72,000+ |
.13 |
Mailing Service: $125 plus $75/thousand (Includes folding to mail at letter rate. Postage is additional.) |
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Sign-Up Now for the Spring Flyer
Mailing Service and List Services available with your order!
(Your store copies will ship as ready from our printer, approximately February 22)
Contact Mary Ann Everett for a detailed estimate:
PH (866) 237-0189 • info@toycollection.com
Give customers an advance showing of some of the best new toys of the season and your sales an early boost. This 8-page flyer puts your store top-of-mind for gift giving. All Preview Flyer products are also featured in the Holiday Catalog, streamlining your inventory commitments when you are using both promotions. The Preview Flyer is imprinted on the front and back cover, and can include your coupon offer. It weighs less than an ounce, making it flexible for both mailing and newspaper insertion.
Mail or insert the Preview Flyer 3-4 weeks before or after your catalog mailing and you’ll see increased response to both promotions. If you need a rental mailing list, you’ll save money by selecting “multiple-use” and using the same names for your Holiday Catalog mailings. Stores with a big Back-to-School or Halloween business can also use a portion of their flyers as bag stuffers to announce their newly arriving toy inventory.
Order by March 28 for Early Buy Discount!
Take $ .02 off price per piece when you order by March 28
Final order deadline May 30
Preview Flyer 2008 Pricing Take $ .02 off before March 28! |
|
Imprint Fee (per order) |
$195 |
Quantity (order in 1,000's) |
Cost each FOB Printer |
6,000 - 11,000 |
.19 |
12,000 - 23,000 |
.18 |
24,000 - 35,000 |
.17 |
36,000 - 47,000 |
.16 |
48,000 - 71,000 |
.14 |
72,000+ |
.13 |
Mailing Service: $125 plus $75/thousand (Includes folding to mail at letter rate. Postage is additional.) |
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Sign-Up Now for the Preview Flyer
Mailing Service and List Services available with your order!
Flexible mailing dates are available for us to mail your Preview Flyers anytime from mid-August through December. Send us your mailing list or request our rental list services 4 weeks prior to your desired in-home date and we’ll fold, tab, ink jet, sort and do all the postal paperwork for your flyer mailing. Flyers are bulk mailed at letter-rate postage from Milwaukee post office. In-home delivery times will vary.
(Your store copies will ship as ready from our printer, approximately August 1)
Contact Mary Ann Everett for a detailed estimate:
PH (866) 237-0189 • info@toycollection.com
Expand your geographic reach and increase the level of service with a web catalog that coordinates with your print promotions. Retail, catalog and online selling - you can have it all without breaking the bank or going crazy working 24 hours a day! We can get you started online or improve what you already have in place.
Our expertly designed Web Catalog now offers you flexible inventory control. Turn catalog items on/off as store inventory changes. The optional Add-a-Log feature allows you to expand your online catalog with up to 200 additional toys. The full-featured web catalog also includes wishlists, coupon codes, gift-wrapping and solution based navigation. Order anytime throughout the year,allow 3-5 weeks for completion.
Toy Collection web services are exclusive to current Holiday Catalog retailers.
click here to view online site
Web Catalog Pricing
Specially priced all year long!
$400 one-time set-up, plus $50/month and $ .95/transaction.
$300/year for optional Add-a-Log feature to expand with up to 200 items.
Contact Mary Ann Everett for information or to sign-up:
PH (866) 237-0189 • info@toycollection.com
Toll Free Phone: 866.237.0189
info@toycollection.com